Retirement is a start, not end
[23 August 2004 - Star Tribune] THE CHALLENGE: Persuade people to spend money on training-and-development consultants. THE STRATEGY: Focus on baby boomers who are planning the next stage of their lives. Richard Leider's father retired from his banking job at 65 and died three years later. It's a pattern -- retire and die -- that has fascinated the consulting psychologist since graduate school. Now that he's turned 60, Leider has decided to build his business around the idea that life doesn't have to end, or lose its purpose, at what we call "retirement age." ...