AmericanLife TV Launches Baby Boomer Baby Campaign

[30 November 2007 - Broadcasting & Cable] ‘I'm a Baby of a Baby Boomer’ Features Children of Famous Baby Boomers .... AmericanLife TV, the Washington, D.C.-based baby boomer-targeted cable network, launched a new ad campaign with the children of famous boomers, plus a flower-child logo to help capture that spirit. The "I'm a Baby of a Baby Boomer" campaign was conceived by iconic ad man George Lois with an assist from channel head Larry Meil. It comprises 30-second cable spots and a print component that will feature the children of Joe Namath, Susan Sarandon, Patti Lupone and a handful of others talkin' with their parents about their generation. More