The Boomer Century - Review of PBS Documentary

[26 March 2007 - Variety - Review] After TV Land took the once-over-lightly approach in its documentary "Generation Boom," PBS dives into the baby boomer issue with a clearer sense of purpose in this project shepherded by consultant Ken Dychtwald, who has long trumpeted the influence of those born from 1946 to 1964. "The Boomer Century" adopts a sweeping view of this generation -- nearly 80 million strong, and unlike any before it -- while giving relatively short shrift to its impact on media, where advertisers' preoccupation with young adults clashes with a boomer nation heading kicking, screaming and aerobicizing into its so-called golden years. More