What a boomer wants: Housing, community trends emerge for baby boomer generation

What a boomer wants: Housing, community trends emerge for baby boomer generation
[14 September 2006 - MarketWatch] The country's more than 77 million baby boomers represent more than a quarter of the U.S. population and have a substantial build up of spending power. As more of them move toward retirement age, businesses are paying attention to what this generation's real estate needs are. And if they learn anything about the boomer consumers, it's to not classify them as over the hill. "Don't call them aging, don't call them seniors and certainly don't offer them early-bird specials," said Neale Redington, national director of hospitality practice at Deloitte & Touche LLP. They don't like it, he said. For good reason.
After all, this is a generation that expects to work past the traditional retirement age, said Paul D. Prescott, the national director for Deloitte Tax LLP's home-building sector. It's also a generation with active, healthy lifestyles that are in turn helping them live longer.
Deloitte's recent conference call, "The Aging Population: The Impact on the U.S. Real Estate Market," aimed to give some perspective on what this generation wants from its homes, communities and vacation spots. More