Silver Service: Meeting the consumption needs of an older society
[February 2004 - DEMOS - UK] This project will investigate the strategies needed to develop and provide services which will enable baby boomers to maximise their quality of life and at the same time contribute towards wider social, economic and environmental sustainability. Silver Service builds on the findings of the recent Demos report The New Old: Why the baby boomers won't be pensioned off. The New Old argues that the ageing baby boomer generation is challenging many of our current perceptions of how to communicate with and provide for older people. This new project will look specifically at the consumption and service needs of this cohort as it ages. It will investigate the strategies needed to develop and provide services which will enable baby boomers to maximise their quality of life and at the same time contribute towards wider social, economic and environmental sustainability. ...