What's Next? Boomer Business Summit Reveals Surprising New Research About How Boomers Shop, Use the Internet and What They Worry About Most
[25 February 2006 - PRWeb] Brand loyalty among Baby Boomers and older consumers is up for grabs, but the majority of marketers in Fortune 500 companies still believe this market is reluctant to switch or experiment with new brands. This is just one of the findings in a survey by Focalyst, a new research and advisory firm focused on the baby-boomer and older market. Focalyst's president, Mike Irwin, will be discussing the survey next month at the 2006 What�s Next? Boomer Business Summit in Anaheim, California. ...