Reinventing Aging: Baby Boomers and Civic Engagement
[June 2004 - The Harvard School of Public Health-MetLife Foundation Initiative on Retirement and Civic Engagement] The Harvard School of Public Health-MetLife Foundation Initiative on Retirement and Civic Engagement is sponsored by the Harvard School of Public Health's Center for Health Communication, and funded by a generous grant from MetLife Foundation. The Center is planning a national campaign, in collaboration with leading media and entertainment companies, to change public attitudes toward aging and motivate boomers and retirees to engage in community service. Numerous organizations involved in volunteerism, civic engagement, and aging are participating in this Initiative. (Download full PDF report)