Making Creativity Work
[Business 2.0 - 13 November 2002] There is a fundamental need to balance two things that are often in conflict: the need to nurture artistic talent, and the day-to-day requirements of instilling sound, disciplined management processes. Leaders of creative enterprises must foster the right environment to fuel a hothouse for ideas while making sure the trains run on time and on budget. There are three distinct ways to make this happen: understand how creative talent thinks; nurture and reward this talent; and structure the organization to leverage your assets while maintaining appropriate development processes and financial controls.